9 fixes
- Fresher data. Records called soon after opt-in connect more often.
- HLR check mobiles to remove dead numbers before they hit the dialler.
- Use a recognisable caller ID — a UK number people can call back.
- Call at the right times — try late afternoon and early evening for consumers.
- Recycle no-answers across different times and days before retiring them.
- Pace the dialler to avoid abandoned calls, which kill trust and break Ofcom limits.
- Target tightly — the right audience answers and stays on the line.
- Personalise the opener with the name and town on the record.
- Keep data flowing with a live feed so agents never fall back on stale lists.
Questions
What is a good contact rate?
It varies widely by data, time and campaign. Track it per data source and per hour so you can compare like with like.
This guide is general information, not legal advice. For the full rules see the Information Commissioner's Office (ico.org.uk). Last updated October 2026.
