Plain-English guides to the rules, the prices and getting results from UK marketing data.
Work out how many records your call centre needs a month from agents, shifts and dials — and which DataMembership tier fits — with our free call centre data calculator.
Read the guide →Offshore and nearshore call centres calling UK consumers must follow UK rules: PECR, TPS screening, caller ID and Ofcom limits on abandoned and silent calls. A plain-English guide.
Read the guide →What a data broker does, where their data comes from, how resold lists differ from first-hand data, and what to check before buying from any UK data broker.
Read the guide →UK GDPR and PECR for outbound call centres in plain English: lawful basis, telling people where you got their data, objections, record keeping and data retention.
Read the guide →Low contact rates? Nine practical fixes for outbound call centres — fresher data, HLR checks, local caller ID, call timing, recycling strategy and dialler pacing.
Read the guide →Why data freshness matters for outbound calling and SMS, how quickly contact rates fall as data ages, and how to make sure you are always calling recent opt-ins.
Read the guide →EPC (Energy Performance Certificate) data explained: what it shows about a home and how it helps target homeowners for insulation, heat pumps, boilers and solar.
Read the guide →Bought data and bought leads are not the same. The difference in intent, price and volume — and when a call centre should buy data instead of paying per lead.
Read the guide →A live data feed delivers new marketing records throughout the day instead of one big file. How it works, why call centres prefer it and how to set one up.
Read the guide →A step-by-step plan for running an outbound telemarketing campaign to UK consumers: audience, data, compliance, scripts, dialler setup, testing and scaling.
Read the guide →Yes — buying marketing data is legal in the UK if it was collected with the right consent and you use it properly. What UK GDPR and PECR mean for calls, texts, emails and post.
Read the guide →The Telephone Preference Service (TPS) and Corporate TPS explained: who is on them, why you must screen before calling, and how often to re-screen your data.
Read the guide →A plain-English guide to PECR — the Privacy and Electronic Communications Regulations — and what they mean for marketing calls, texts, emails and automated calls in the UK.
Read the guide →Buying data for marketing? Ask these 8 questions first — source, opt-in date, consent channels, TPS screening, freshness, duplicates, licence and price — to avoid wasted money and compliance risk.
Read the guide →B2C data is about consumers; B2B data is about businesses. The differences in content, rules and price — and how to choose the right data for your campaign.
Read the guide →Opt-in data comes from people who actively agreed to marketing. What counts as valid consent, how third-party (indirect) consent works, and what proof you should get with every record.
Read the guide →An HLR (Home Location Register) lookup checks with the mobile networks whether a UK mobile number is live. How it works, why it saves money and when to use it.
Read the guide →What UK consumer data costs per record, what pushes the price up or down (volume, targeting, extras), and real example prices for 1,000 to 100,000 records.
Read the guide →Ten practical tips to get more connects and conversions from bought telemarketing data — freshness, targeting, HLR, call times, scripts and compliance.
Read the guide →A suppression file lists people to remove from a data order — your existing customers, opt-outs and do-not-contact lists. How suppression works and why it saves money.
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