Age is on every DataMembership record, so an over-50s list is exactly that. Reach the UK's biggest-spending age group for over-50s life cover, funeral plans, equity release, wills, mobility and travel — with name, full address, postcode and mobile.
The classic audience for guaranteed-acceptance products.
Combine with homeowners for later-life lending.
Combine with "Have a will? No" to find people without one.
Every record you receive carries all of these — on every order and every membership.
One-off orders cost the same per record as a membership — the more you take, the less each record costs. Prices below include this targeting: Age bracket: Aged 50+.
| Records | One-off price | Per record | |
|---|---|---|---|
| 1,000 | £79 | 7.9p | Order → |
| 5,000 | £325 | 6.5p | Order → |
| 10,000 | £600 | 6p | Order → |
| 25,000 | £1,375 | 5.5p | Order → |
| 100,000 | £4,500 | 4.5p | Order → |
Any amount from 1,000 records, or a monthly membership.
We've set Age bracket: Aged 50+ for you — change or add filters as you like.
By card, online. The price is shown before you pay — no quotes, no calls.
A CSV in your login within 24 hours, or a live feed all day on a membership.
Yes — age is one of the nine fields 100% populated on every record, so the age filter is accurate.
Yes, choose 65+ for retirement-age audiences — see our over 65s data page.
First name, surname, full address, postcode, mobile number and age, plus the opt-in time/date stamp, the URL the person signed up on and the consent channels they chose — all nine 100% populated on every record, and TPS/CTPS cleaned before delivery.
Yes. Upload your suppression file in your login and we remove anyone you already have before every delivery, so you only receive new records.
Looking for business data — company names, numbers, sectors and decision makers? Try our sister site UKDatabases.com for B2B data.
Build your order in two minutes and see the price before you pay. One-off orders from £79.
Your membership, your data and a new order, one tap from your home screen.
Scan with your phone's camera, then tap Get the app on your phone to add it to your home screen.
